Oh, the much needed but much dreaded promotional video for your business. It is no secret that video is an increasing necessity to build your online presence, drive traffic to your site, and connect with your customers. If your company doesn’t have one, then your competition surely does! With more and more companies turning to video to engage their online customers you really need to stand out from the rest.
So what makes a good Promotional video? Here is our list of what we considered make up the Top Five Examples of Effective Promotional Videos.
1. COMEDY WINS: DOLLAR SHAVE CLUB
It is no secret that comedy is among the top emotions of videos and content receiving most shares through social media. The Dollar Shave Club’s promotional video harnessed comedy to the fullest, going viral with over 3 million views in the first 72 hours. The video has now received over 22 million views and their business has grown along with it.
2. EVOKING AWE: ANDROID, FRIENDS FOREVER
Who doesn’t love sweet stories and images that make us warm and fuzzy and, most importantly in marketing, want to share the warm and fuzzies with the world on Facebook or Twitter? Android tugs at our hearts with super cute unlikely animal friends in their promotional video titled, Android: Friends Forever. It is evident that Awing the crowd is a hit since this video pulled in 24 million views and 128K shares in the past year (source: Buzzsumo).
3. SPEAK TO YOUR AUDIENCE: FIAT, THE MOTHERHOOD
It is important to know your target market well, and even more important to communicate your marketing message directly to them. This is especially true of your promotional video since video can capture and fully engage audiences unlike other mediums. Fiat’s promo video, The Motherhood, does this well and shows the company has a true understanding of the battles of new mothers; their target market for the Fiat 500L.
4. SHOWCASE YOUR PRODUCT: VOLVO TRUCKS, THE EPIC SPLIT FEAT
There are many instances where communicating your product is necessary to help potential customers understand how it works, it’s uniqueness, benefits, or superiority compared to competitors. Product videos are a great way to quickly showcase your product. In this example, Volvo Trucks beautifully demonstrates their precision steering in a manner that we just can’t stop watching. This video has over 83 million views!
5. INTRODUCE YOUR COMPANY AND PEOPLE: WHAT IS HUBSPOT?
A promotional video is a great way to let the world know what your company does and the people behind the brand. This is a great way to communicate your products, purpose and mission for helping your customers. Putting a face to the people who work there brings a personal touch to your branding as well. Customers like doing business with people, rather than companies. Hubspot’s promotional video is a great example of quickly communicating their company, what they do, why they care, and who is behind it all.
Some of these are obviously examples of high dollar budget videos (assuming Jean-Caude Van Damme can still negotiate decent rates), however the message behind them can be communicated with much smaller budgets that are attainable by your average small businesses.